URL Shortening Shortened URLs offers several benefits by playing a vital role in digital marketing by transforing lengthy URL into short and simple URL which can be shared on social media, blogs, emails and more. It is a technique that will redirect your short URL to specific website of your choice. How ever short URLs produced by services like bit.ly and goo.gl, can be brute-forced. And searching random shortened URLs could yield all sorts of secret documents. Plus, many of them can be edited, and can be infected with malware. Below image depicts the technique used by shortened URLs
Many technologies are leveraged to achieve business objectives and values to customer, but it comes with a price of security risk associated with them. Managing those risk would be an superficial act wasting time and money unless we understand how they are configured, maintained and operated, and then understanding the terms, definitions and concept associated with those technologies becomes paramount, Then you know how to control these risk effectively and efficiently